| |
| |
|
Management Information |
|
|
|
What You Should Know if People Dont Buy From You and People Dont Visit Your Web Site
It is essential to understand what work and what do not work when you run business, especially through Internet. 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad. 3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine. 4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc. 5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc. 6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site. 7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling. 8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising. 9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate. 10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends. 11. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site. 12. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better. 13. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit. 14. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place. 15. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money. 16. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site. 17. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site. 18. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc. 19. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site. 20. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site. By knowing the reasons, you then can fix the problems. You will sell more products and service once you understand what work and what NOT work. Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com
MORE RESOURCES:
Management - Google News |
|
|
|
RELATED ARTICLES
One Simple Idea to Grow Your Business Perhaps the most common theme I've heard in working with business owners or managers is that they rarely have time to plan for the future. They are so busy with day to day tasks and responsibilities, just getting through their weekly "To Do" list or fighting fires consumes all their time and energy, and then some. Islam in the Workplace Suggested practice for HR personnelMuslims now form one of the largest religious groups in the UK. At a time when great misunderstandings and stereotypes circulate the media and society regarding the religion, it is crucial for an effort to be made at all levels to go beyond archetypal images and to begin to understand Islam and Muslims. The Myth of the Management Team Every business has problems. That is why the average life span of a large industrial company is 40 years. Improved Communication to Improve Results Facilitating good communication can make the difference between a well oiled, effective team and disorganization and ambiguity. By following the tips below, you, the supervisor, can take steps toward improving communication with your employees:1. Resolving Needs - What Your Employees Wish For! For your people, they want to do a great job - no, really, despite your experiences, they do. And what might seem to 'the management' the important things, just don't stack in the day-to-day reality of the workplace. Train Me -- But Follow Through My mechanic has me trained. When I take my car in for an oil change, he places a sticker in the upper left hand corner of my windshield to remind me what date and mileage I should have my next maintenance completed. Downsizing in Organisations - The Real Truth I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. Tasks for which they have had no training in. Recruitment - What Youre Really, Really Looking For Imagine that you're a sports coach and you need a new player on the team. Would you walk up to someone in the street and say - "I want you to come and play for my team. Smart Hiring: What Makes the Right Employee? Good hires do not happen by accident or luck. In this economy, employers are finding a large pool of available workers. Objects in the Mirror are Further Than They Appear Definition From http://www.merriamwebster. Have You Always Thought That The Best Ideas Come From Research Or Management? Think Again Many entrepreneurs and chief executive officers are unaware that there are many factors that put ordinary workers at a great advantage over R&D and management when it comes to generating useful improvement ideas and even new products ideas for a corporation.The people in research are usually hindered by the fact that it is difficult for them to stay in touch with the day to day running of the business and the problems that arise. Are You At The Mercy Of Computer Geeks? Many business owners are sabotaging their business without even realizing it. They are completely out of the loop when it comes to all technology aspects of their operation such as websites, computers and software. Meetings and Road Trips Managing a meeting is like setting off on a long car trip with friends or family. You need to plan your route, pay attention to the rules of the road, consider what will keep your passengers engaged and occupied, and always remember you have to get back home at the end. Tales from the Corporate Frontlines: Senior Management and Directional Change This article relates to the Senior/Top Level management of an organization, and how a huge vision of directional change translates into the day-to-day operation of the company. AlphaMeasure defines senior management as the team of individuals at the highest level who have the day-to-day responsibilities of operating the organization. Delegation: When to Delegate, Who to Delegate to There are some very simple guides for delegation.Most people delegate based on not wanting to do something. Meaningful Diversity: Creating Cultures of Inclusion In the fitness room the other day, I caught a glimpse of a movie trailer on television. A father spoke very open-heartedly with his son about his work as a fireman. Project Management - Its Just A Button I once worked with a developer who showed up at every product demo and constantly suggested improvements for the product. Don't get me wrong. Choosing the Right Corporate Training According to a Gallup Poll, 80 percent of employees said the availability of company-sponsored training programs was a factor in deciding whether to accept a new job or stick with a current one. And yet the Bureau of Labor Statistics says that the average number of hours of formal training per employee per year is only 10. Employee Retention: Its a Changing Game As a management consultant, I have seen some poorly conceived retention policies at otherwise well-run companies. The philosophies underlying these policies lack some basic knowledge of two things:1. What Every Manager Should Know About How to Reduce the High Cost of Employee Absenteeism Employers pay a high price for absenteeism, often more than they may realize, in terms of both financial and production losses and employee morale. Managers may view the tasks of finding a substitute employee as a short-term inconvenience; however, absenteeism frequently has more serious long-term effects.
|
| home | site map |
| Web Site Development - Search Engine Marketing: Dream Team Media |
